A mattress store in San Antonio, TX has gotten themselves in some hot water after releasing a commercial exploiting 9/11. Miracle Mattress posted a commercial on their Facebook page promoting an upcoming “Twin Tower” weekend sale of mattresses that are all sold at “twin mattress” prices. At the end of the commercial two people in the video fall backward into two stacks of twin mattresses in a twisted homage to the 9/11 attacks.
It wasn’t long before the company took the video down and released an apology on their Facebook stating:
We are very sorry we have offended you. Our intentions were not to hurt anyone at all. Our staff is full of military and some relatives have passed away due to 9/11. We are promoters of peace and love. We have given abundantly to our community here in San Antonio and wish to remain known as a company who respects and loves others. We hope you find it in your hearts to forgive us. Please accept our apology.
The owner of the store, Mike Bannano, stated he would hold his employees accountable for the “serious lapse of decency.” “I say this unequivocally, with sincere regret: The video is tasteless and an affront to the men and women who lost their lives on 9/11.”
This is yet another example of a business using 9/11 as a tool to sell products. A Wal-Mart store in Florida built a Coca-Cola display that went viral for building a mock “twin tower” display out of Coke products.